Digital Marketing - Gaming Publisher
New Tales
Three years in the Digital Marketing team of a Paris indie publisher: multi-channel campaigns, storefronts, CRM, and web.
Read case study→I ship campaigns.
They always land.
Storefront operations, campaign management, and content production for PC & console games.
Field-tested strategies.
Co-Founder - Esports Association
ACE
Co-founded an esports association and ran its communication for three years. Admin, a comms team, Discord, Twitter, and the Nantarena.
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Digital Communication & Lead Gen
LACROIX Electronics
Two years on an inbound marketing project at an industrial electronics manufacturer. Digital strategy, marketing automation, and content.
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The one behind the campaigns.
I'm Blanche, Digital Marketing Manager in gaming. I plan campaigns, run storefronts across PC & console platforms, and make sure every asset, every deadline, and every stakeholder lands exactly where it should. I also co-founded an esports association, because... Why not?
More about meMarketing campaigns
Planning to go-live: I keep the timeline, the assets, and the people in sync. No surprises on launch day.
Storefront operations
Six storefronts, PC and console. Metadata, pricing, assets, updates. If it's live on a store page, it's probably me.
Content & community
Social media, content production, community management. Anything a player could ask for.