Three years in.
Still shipping.

Download my resumeLet's deploy
Blanche Méhault

// 001 - Bio

Relax. I've already thought of everything.

I'm Blanche, a Digital Marketing Manager working in the gaming industry. My thing is making marketing campaigns ship: coordinating people, assets, platforms, and timelines so that everything goes live clean and on time.

I'm especially comfortable at the intersection of storefront operations (PC & consoles), content production, and marketing activations.

Outside of work, I co-founded an esports association where I ran ops and comms, because apparently one marketing job isn't enough...

// At a glance

EducationMBA Marketing, Communication & Event Management Videogames - Gaming Campus LyonMBA Digital Marketing Expert - MyDigitalSchool Nantes
LanguagesFrench (Native) - English (Fluent) - Italian (Beginner)
PlayingValorant, Clair Obscur: Expedition 33, Kingdom Two Crowns

// 002 - What I do

Three pillars. Zero broken links.

Here's where I operate best. Each pillar is field-tested across real campaigns, real deadlines, and real stakeholders.

Marketing campaigns

From strategy to go-live. I plan, coordinate, and execute marketing campaigns across multiple channels, making sure every asset, every deadline, and every stakeholder is aligned.

Campaign planning & productionCross-platform coordinationContent calendars & editorialEvent marketing (LAN, tournaments)Crowdfunding campaigns

Storefront operations

I manage game storefronts across PC and console platforms: metadata, updates, pricing, assets. If it's live on a store page, I've probably touched it.

Store page optimizationMetadata & pricingStore assets & visualsRelease & update coordinationSales & marketing reportingMulti-platform coordination (6 storefronts)

Content & community

From social media strategy to Discord server management, I build and engage communities around games and brands. Content that converts, not just fills a feed.

Social media managementCommunity management (Discord)Content creation (visual & written)SEO & web contentBlog & editorial

// 003 - Toolkit

Every tool has its place.

Platforms, software, and systems I work with regularly.

Storefronts

  • Steam / Steamworks
  • Epic Games Store
  • PlayStation Partner
  • Xbox Partner Center
  • Nintendo CMS
  • GoG

Paid Media

  • Meta Ads
  • TikTok Ads
  • Reddit Ads
  • Google Ads
  • Teads

Analytics & Attribution

  • Google Analytics 4
  • Semrush
  • Looker
  • Adjust
  • Gamesight

CRM & Emailing

  • Microsoft Dynamics 365
  • Brevo

Social & Community

  • Discord
  • Twitter / X
  • Instagram
  • Facebook
  • LinkedIn

Project Management

  • Notion
  • Slack
  • Microsoft Office
  • Google Workspace

Design & Content

  • Canva
  • Adobe Photoshop

CMS

  • WordPress
  • Contentful
  • PrestaShop

AI

  • Claude
  • ChatGPT

// 004 - Contact

Got a mission?
Let's deploy.

I'm open to opportunities in gaming marketing. Drop me a line.

Email me