// About — Blanche Méhault

Three years in.
Still shipping.

Digital Marketing Manager in gaming. I make campaigns ship. On time, on budget, on every platform.

Download my resume Let's deploy
Blanche Méhault

// 001 — Bio

Relax. I've already thought of everything.

I'm Blanche, a Digital Marketing Manager working in the gaming industry. My thing is making marketing campaigns ship: coordinating people, assets, platforms, and timelines so that everything goes live clean and on time.

I'm especially comfortable at the intersection of storefront operations (PC & consoles), content production, and marketing activations.

Outside of work, I co-founded an esports association where I run ops and comms, because apparently one marketing job isn't enough...

// At a glance

Education MBA Marketing & Communication in Video Games - Gaming Campus Lyon
Languages French (Native) · English (Fluent) · Italian (Professional)
Playing Valorant, Clair Obscur: Expedition 33, Kingdom Two Crowns

// Fun fact

My friends call me a Killjoy main, both in Valorant and in project management. Everything deployed, everything under control. Probably.

// 002 — What I do

Three pillars. Zero broken links.

Here's where I operate best. Each pillar is field-tested across real campaigns, real deadlines, and real stakeholders.

Marketing campaigns

From strategy to go-live. I plan, coordinate, and execute marketing campaigns across multiple channels — making sure every asset, every deadline, and every stakeholder is aligned.

Campaign planning & production Cross-platform coordination Content calendars & editorial Event marketing (LAN, tournaments) Crowdfunding campaigns

Storefront operations

I manage game storefronts across PC and console platforms: metadata, updates, pricing, assets. If it's live on a store page, I've probably touched it.

Steam & Steamworks Epic Games Store PlayStation Store Xbox / Microsoft Store Store page optimization Release & update coordination

Content & community

From social media strategy to Discord server management, I build and engage communities around games and brands. Content that converts, not just fills a feed.

Social media management Community management (Discord) Content creation (visual & written) SEO & web content Blog & editorial Tournament & event organization

// 003 — Toolkit

Every tool has its place.

Platforms, software, and systems I work with regularly. Not an exhaustive list — just the ones that matter.

Storefronts

  • Steam / Steamworks
  • Epic Games Store
  • PlayStation Partner
  • Xbox Partner Center

Analytics & Attribution

  • Google Analytics 4
  • Semrush
  • Looker

Project Management

  • Notion
  • Slack
  • Microsoft Office
  • Google Workspace

Design & Content

  • Canva
  • Adobe Photoshop

CMS

  • WordPress
  • Contentful

AI

  • Claude
  • ChatGPT

// I also build websites. You're looking at one.

// 003 — Contact

Got a mission?
Let's deploy.

I'm open to opportunities in gaming marketing. Drop me a line.

Email me