Digital Marketing - Gaming Publisher
New Tales
// 001 - Context
Going behind the scenes of the video game industry.
New Tales is an indie game publisher and developer based in Paris: story-driven games, strong IPs, and player communities that actually care.
I joined the Digital Marketing team in September 2023 on an apprenticeship, and stayed. A year later I moved to a permanent contract as Associate Digital Marketing Manager: same team, wider scope, and projects I now lead rather than assist on.
The games I've worked on: Waven, Pax Dei, Terrinoth: Heroes of Descent, the Dofus 3.0 launch, Fading Echo and paid media for Kalanoro and Nightplane.
// 002 - What I did
Learned the machine. Then started running it.
Campaigns, start to finish
I lead projects across coordination, production, and the rollout of multi-channel campaigns. It started with creating and executing media campaigns and assisting on email campaigns. It became owning the plan behind them.
Distribution platforms
Oversight of the storefronts: Steam, Epic Games Store, PlayStation, Xbox, Nintendo, and even GoG. Six platforms, each with its own rules, its own deadlines, and its own opinion about your metadata.
Media, CRM & web
Collaboration on media and CRM campaigns, plus contribution to website development and optimization, carried over from the web & SEO project management I handled in my first year.
Supporting the Communication team
Involvement in communication strategy planning and content writing for social media. Earlier on, press relations and influencer management too, the side of the job where you learn who actually answers their emails.
// 003 - Results
From apprentice to permanent, in the same team.
3 years
Started as an apprenticeship in 2023, then signed a permanent contract from 2024
6 storefronts
Steam, Epic Games Store, PlayStation, Xbox, Nintendo, GoG overseen in parallel
7 games
Waven, Pax Dei, Terrinoth: Heroes of Descent, Dofus 3.0, Fading Echo, Kalanoro and Nightplane