Digital Marketing — Gaming Publisher
New Tales
// 001 — Context
Small team. Big catalog. No room for errors.
New Tales is an indie game publisher and developer out of Paris — story-driven games, strong IPs, and the kind of player communities that actually care. The lineup includes games like Fading Echo (narrative action-adventure) and Terrinoth: Heroes of Descent, a tactical RPG bringing the Descent board game universe from Fantasy Flight Games / Asmodee to PC, Mac, PlayStation 5, and Xbox Series X|S.
The mission: full go-to-market marketing across every major PC & console platform, for multiple titles at once, with a lean team and indie budgets. AAA publishers have departments for this. We had a spreadsheet and a plan.
// 002 — What I did
Every system deployed. Every platform covered.
Storefront operations
Ran store pages across Steam, Epic Games Store, PlayStation Store, and Xbox Partner Center. Metadata, assets, pricing, age ratings, release coordination. All of it. Updates shipped on schedule. Zero broken links. Zero missing assets. I checked.
Campaign planning & production
Coordinated campaigns end-to-end: timelines, asset production, stakeholder alignment across dev studios, IP holders, and platform partners. Cross-platform consistency for announcements, trailers, demos. Nothing went live without a plan behind it.
Web & digital presence
Maintained the New Tales website and game-specific pages. SEO, content updates, analytics tracking. If something was off, the data told me before anyone else did.
// 003 — Results
Shipped. On time. On every platform.
4 titles
Managed storefront operations across PC & console platforms simultaneously
4 platforms
Steam, Epic Games Store, PlayStation, Xbox. Coordinated in parallel
100K+ wishlists
Wishlist growth driven through campaign and store page coordination
// Latest intel
Terrinoth: Heroes of Descent demo launched Spring 2026 on Steam. Fading Echo regional publishing partnership signed with CriticalLeap for Latin America. More incoming.