SEO & Webmarketing
Génicado
// 001 — Context
20,000 products and a search ranking problem.
Génicado is a Nantes-based company specializing in branded merchandise and promotional items. With €14M+ in annual revenue, it's one of the leading players in the sector in France, working exclusively with B2B clients.
The site lists over 20,000 products and serves as the primary client touchpoint via contact forms and a chatbot. The challenge: improving search visibility across a massive product catalog, organized by thematic clusters.
// 002 — What I did
20,000 products. One SEO strategy.
SEO content & optimization
Went through the catalog cluster by cluster — Made in France, Sustainable Development, Original Merch — optimizing pages, images, and category structures until the rankings moved.
Keyword research & reporting
Ran keyword research and tracking via Semrush and Google Analytics. Wrote articles targeting priority keywords. Results reported weekly — because data without context is noise.
Social media & web
Managed the LinkedIn page and owned a round of broader web improvements: customer journey mapping, page redesigns, sitemap cleanup, database management. Everything that makes a site actually work.
// 003 — Results
A year of SEO fundamentals, applied.
20,000+
Products across the catalog — optimized by cluster and category
€14M+
Annual revenue of the company at time of apprenticeship
1 year
Full-cycle SEO apprenticeship: strategy, execution, and tracking
// What I took from this
Working on a 20,000-product catalog taught me how to build and execute SEO at scale — not just writing, but architecture, tracking, and prioritization. The fundamentals I use every day.