SEO & Webmarketing
Génicado
// 001 - Context
An e-commerce catalog that needed to be found.
Génicado is a promotional item designer based in La Chapelle-sur-Erdre, near Nantes: branded merchandise and promotional items, sold to businesses.
My first apprenticeship, and a year full of experience. The brief: support the company in its e-commerce development through SEO optimization of the website. A catalog that big is only worth what search can surface.
// 002 - What I did
Rewrote the pages. Then rebuilt what held them.
SEO content & architecture
Working an e-commerce catalog taught me SEO isn't writing: it's architecture, prioritization, and tracking, with writing on top. The fundamentals I still use every day.
Octobre Rose
I created content for social networks, including the "Octobre Rose" campaign in collaboration with the association Providenti'elles: breast cancer awareness. I built the crowdfunding along with the comms strategy around it. It's the first campaign I got to shape end to end.
Websites for the sister brands
I also worked on creating websites for the company's other brands (Anouk&Ninon, Teknikmark) and an e-commerce shop, all under WordPress. Where I learned that a CMS is only as tidy as the person configuring it.
// 003 - Results
A year of SEO fundamentals, applied.
1,820 → 4,880
Monthly organic visitors, July 2020 to September 2021, with an 11k peak in April 2021
~150 → ~300
Keywords in Google's top 10 over the same period, up to ~700 at the April 2021 peak
Top 5
The personalized pen category, from invisible to Google's top 5
5,000+
Product pages optimized across the catalog
280%
Octobre Rose crowdfunding with Providenti'elles: €7,000 raised on a €2,500 goal
3 brands
Génicado plus sister brands Anouk&Ninon and Teknikmark, built on WordPress