Digital Communication & Lead Gen
LACROIX Electronics
// 001 — Context
Engineering-first. Digital from scratch.
LACROIX Electronics designs and produces embedded systems and industrial IoT for automotive, aerospace, defense, and healthcare markets. €580M in revenue. Nearly 4,100 people. Six countries. Global top-50 EMS.
The challenge: build a digital marketing function from zero in a company that had always put engineering first. They wanted leads. I had a plan.
// 002 — What I did
Every system built. From scratch.
SEO & web
Built the SEO strategy from scratch: site audit, keyword research, on-page optimization, and a round of technical fixes that were, let's say, overdue. Tracked and reported on everything — because data tells the truth even when nobody wants to hear it. Left with top-1 Google rankings on the brand name and on 'electronic manufacturing services'. Exactly as planned.
Content & communications
10+ new articles per year. Existing content rewritten to actually rank. LinkedIn managed across formats — carousels, videos, image galleries — growing from 20K to 25K followers. For the Symbiose factory inauguration, I built the event website and wrote every single executive post. 500K+ impressions. ~25% engagement. The data speaks for itself.
Inbound & digital strategy
No campaigns launched — and I'll own that. The groundwork, though? Done. Trained a team that had never run lead gen, benchmarked the tools, mapped the pipeline. Every system set up. Someone else gets to press go.
// 003 — Results
From corporate comms to digital pipeline.
500K+
LinkedIn impressions from the Symbiose factory inauguration. Ghost-wrote every exec post. ~25% engagement.
#1
Google ranking for 'electronic manufacturing services' — the core B2B keyword. Outranking established competitors.
// Context
An engineering company is a different world from gaming — but the fundamentals don't change: know your audience, produce the right content, measure what matters. Still applies.